Entering his 10th season with the club, Vice President of Ticket & Suite Sales Michael Stanfield is responsible for all of the Saints’ consumer marketing efforts – directing the sale of season and group tickets, supervising the lease of the Superdome’s luxury suites, overseeing the sale of all team merchandise as well as maintaining the club’s high standards of customer service and retention.
Under his direction, the team has surpassed the majority of the club’s ticket sales milestones, including selling out on a season-ticket basis for the first time in franchise history in 2006 – a feat that has now reached four-straight seasons.
In 2008 the club sold not only every seat in the Superdome during the season, but every suite. The club’s sale of its official merchandise has also grown annually, and Stanfield also supervises the ticket, suite sales and box office personnel on a daily basis.
Since Stanfield’s arrival in 2000, the Saints have sold out every contest in the Superdome but one. Prior to the 2006 season, an innovative season-ticket marketing program fueled the rise to filling the stadium on a season-ticket basis. Fans on all economic levels were reached to both retain existing accounts and cultivate new ones, and those efforts have built a waiting list that has continued to grow for season tickets for the first time in franchise history.
Stanfield has instituted a direct mail and an email database to generate ticket sales and excitement surrounding the club and initiated other creative promotional campaigns.
A veteran of 22 years in the sports industry, Stanfield was promoted to vice president after serving as director of ticket sales and operation services for the Saints from 2000-05. The accomplishments of the Ticket & Suite Sales Dept. were many under Stanfield’s direction in his initial six years with the Saints, as the club posted a 36-straight game sellout streak and reached the former club-record of 53,000 season-ticket holders in 2003.
In 2007, Stanfield completed the StanfordBusinessSchool's Executive Education NFL-Stanford Program for Managers, an educational program and honor known league-wide as an important training ground for promising executives.
Stanfield is a member of the Ohio University Internet Steering Committee, and on the National Sports Forum Steering Committee. A sports industry public speaker, Stanfield has given presentations at many national events.
In prior work experience, he was Director of Ticket Sales for the Detroit Tigers from 1998-99, with the Major League Baseball club achieving an all-time record at the time for ticket revenue over a two-year span.
Stanfield previously served as the Director of Ticket Sales for the Detroit Vipers in 1997, supervising sales and marketing for the International Hockey League club. That season, the Vipers led the IHL in attendance, averaging over 18,000 per game.
His stint with the Tigers was Stanfield’s second in Major League Baseball, as he was a member of the ticket sales staff for the Florida Marlins in 1993, the club’s inaugural season.
A graduate of St.LeoUniversity (Fla.), Stanfield and his wife, Stacey, have a daughter, Olivia Grace.
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