Although the Arizona Diamondbacks aim to put a competitive team on the field on a yearly basis while providing their fans with the finest experience in the safest, cleanest, most family-friendly environment possible, a large part of the attendance uptick the organization realized during the 2007 and 2008 seasons can be attributed to Brent Stehlik and his ticket sales and service team.
After joining the organization in July 2007 as Vice President, Ticket Sales and Service, Stehlik put programs in place for the organization’s dedicated fan base to come out to the ballpark. In 2008, the D-backs increased their full-season equivalent numbers for only the second time in the organization’s 11-year history and for the first time since 2002 after winning the World Series in 2001. The D-backs had a record season ticket renewal rate of 94 percent entering the 2008 season after implementing a dedicated service philosophy with all of the team’s customers. Also in 2008, Stehlik’s sales team set new organizational records in season ticket, group and nightly suite sales while the team’s attendance total of more than 2.5 million was the highest since 2004. Overall, the D-backs’ ticket sales and service staff has increased revenue 143 percent since 2006.
Stehlik, who oversees a staff of nearly 70 people including all groups, suites and season ticket sales and service as well as ticket operations for the D-backs, spent four years with Mandalay Sports Entertainment’s Frisco RoughRiders baseball club in Frisco, Texas. He left the Frisco RoughRiders, the AA affiliate of the Texas Rangers, as Chief Operating Officer for the organization that led all AA affiliates in attendance from 2005-06. The RoughRiders also ranked among the Top 10 in Minor League Baseball in attendance since the team’s inception in 2003. Stehlik originally joined the RoughRiders in April 2003 as Director, Ticket Sales before being promoted to Vice President, Ticket Sales in August 2004.
Prior to joining the RoughRiders, Stehlik quickly moved up through the ranks at Palace Sports & Entertainment, where he started as an Account Executive in 1999 before being promoted to Group Events Manager in 2000. He spent the last two years with Palace Sports and Entertainment as Director of Group Sales for the National Hockey League’s Tampa Bay Lightning, Arena Football League’s Tampa Bay Storm and the St. Pete Times Forum.
Stehlik is a 1999 graduate from Mount Union College in Alliance, Ohio, where he received his B.A. in Sports Management and was a double minor in Business Administration and Computer Information Systems.
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